A website is often the first impression you give to potential clients and with first impressions, this can make or break your relationship with them.
Therefore, there should be some time and energy invested in thinking about how you want your company to be portrayed in how you design your website.
So, what makes for a great website?
A great website is determined by identifying what your target audience cares about and creating a valuable website for them.
To turn visitors into potential customers, you can consider adding these elements onto your website:
Testimonials and media outlets you have been featured on
A statement that shows how you stand out from your competitors
Content that speaks to their pain and pleasures using the language of the client
Good visuals with graphics and videos to communicate your points
Fast loading website that loads under three seconds
Call-to-action buttons that stand out on your website, so you can enroll visitors into your services/products through a free demo, ebook, or phone consultation
From time to time, it is great to revisit your website and see if your content and offers are still relevant and appealing to your audience.
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