Showing why your product or service is the perfect solution to your client’s problems and is often more powerful method of communication.

A blog or podcast is a great way to tell a story, but often lacks the visuals that can help deliver more effective marketing to your target audience.

If you have an e-commerce product that you are trying to sell or if you are walking your audience through more technical tasks such as setting up web analytics for their website, YouTube videos may be a more effective way to reach your audience.

As a foundation for any marketing strategy, it is always a great starting point to think about your goals and your specific audience and their needs.

• Are you trying to get them to buy a low-cost product, like a $16 planner? You can embed your product directly onto your YouTube channel or provide a direct link to your Amazon or Shopify product.

• Are you trying to sell a high-end offer to your services? Rather than put a direct link to a high-cost offer, it may be more beneficial to create “how-to” videos or DIY (do-it-yourself) videos that are related to your service. This way you are demonstrating your value and helping them in a group setting. Then offer a done-for-you service if your audience would like your team or company to step in and help perform those tasks for them. An example of a done-for your service is a podcast publishing company creating “DIY” videos on how to set up your first podcast where after watching those videos, a viewer can spend the time to create their own podcast for free. Or if they would rather save time, they can hire a podcasting expert to create their podcast for them.

• Are you trying to increase your followers list? You may want to consider building rapport with other influencers and invite them to do a video on your YouTube channel to build authority and also access their audience.

If you have issues with having your customers trusting your brand online, video is a great way to create rapport and trust and the closest thing towards a real-life interaction.

How Do You Monetize Your Videos?

There are several ways to monetize, which include selling your own products, services, or merchandise. You can also develop affiliate partnerships where you can receive a commission from selling other people’s items or services as well. However, the Federal Trade Commission (FTC) requires you to disclose to your audience if you are making commissions on that sale.

There are multiple ways to generate income for your business. If you’d like help on deciding which marketing method to focus on, please contact “Seven Figure Shift Coaching” to discover the best marketing method for your business, how to make that first seven-figure year for your business, and how to recession-proof your business. Book a free business consultation today at calendly.com/jen-90.

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